I bring a sharp eye for craft, a deep understanding of 360° concept creation—from big ATL campaigns to highly impactful social activations and campaigns—and a track record of delivering ideas that resonate. I thrive in client-facing environments, building lasting relationships, leading and mentoring creative teams, and overseeing large-scale productions that bring ambitious campaigns to life.

As a multi-lingual creative my career has taken me from Lisbon to Frankfurt, Berlin, and London, honing my expertise in some of the world’s top network agencies. 

In 2018, I stepped into the freelance world with a focus on fashion and sports brands, working with leading London agencies and directly with clients, embracing a more agile and hands-on approach to creativity.

In 2022, I took on a leadership role at Ogilvy London, one of the UK’s most awarded agencies, as Creative Lead for major global and UK brands—including launching a new wellness brand on a worldwide scale.

Now, in 2025, I’m back in the freelance world, tackling briefs across sports, gaming, tech, travel and beauty—bringing fresh thinking, strategic insight, and a deep love for impactful and well-crafted storytelling.